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The mobility of tomorrow demands new and exciting ideas. With the slogan Driving ideas, the company's annual report for 2008, presents the responses of Europe's largest motor vehicle manufacturer to the challenges of the future in the form of an integrated magazine. 13 stories, whose contents focus on the concepts of People, Environment and Technology, provide exciting insights into the world of mobility. The cover page shows the futuristic electric vehicle concept Space Up! Blue. A word cloud floats around the illustration containing key terms taken from articles in the magazine. The words are emphasised by a partial UV lacquer.