TCHO Corporate Design / Chocolate packaging

TCHO stands for the highest quality fair trade chocolate manufactured using the most modern technology in a gigantic warehouse in the San Francisco docks. The challenge was to give this gourmet's experience a face. A TCHO Chocolate bar, with its algorithmic guilloche patterns, looks like a modern form of currency. This design metaphor is carried out through the whole brand appearance. Identity couldn't be any clearer or more emphatic. TCHO is boldly positioning itself as a brand of high quality chocolate, self assured and modern.