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TCHO stands for the highest quality fair trade chocolate manufactured using the most modern technology in a gigantic warehouse in the San Francisco docks. The challenge was to give this gourmet's experience a face. A TCHO Chocolate bar, with its algorithmic guilloche patterns, looks like a modern form of currency. This design metaphor is carried out through the whole brand appearance. Identity couldn't be any clearer or more emphatic. TCHO is boldly positioning itself as a brand of high quality chocolate, self assured and modern.
TCHO Ventures, Inc.
San Francisco, CA, United States
Edenspiekermann AG
Berlin, Germany
Susanna Dulkinys, Tobias Trost, Robert Stulle, Marcus Scheller, Francesca Bolognini