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This webspecial presents the new Cayman models as modern prototypes in an urban, night-time setting. The music plays a supporting role here. Through visually as well as musically different staged routes, the user is immersed in the stylish, urban world of the different Caymans. In this way, the webspecial enables the identification of a wide variety of user types and conveys the message: The Cayman suits you. A special feature of the webspecial is Your Cayman Mix. The module offers the option of mixing your personal, individual Cayman Clip. The result can be downloaded to a mobile phone / iPhone (and desktop).
Dr. Ing. h. c. F. Porsche AG
Bassier, Bergmann & Kindler
Digital Sales and Brand Specialists Ludwigsburg GmbH
Martin Spies, Mario Stockhausen (Art Direction) Andreas Herde (Concept), Dennis Borgemehn (Project Management), Michael Weh, Pascal Knoske (Flash)