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Subject / Challenge:
The agency network Grey Group has moved into the Ideas Embassy on Platz der Ideen. To help people find their way on the new premises and in its buildings, a comprehensive design and implementation for signposting, which both serve a function and is representative of the group, is to be created.
Idea / Implementation:
The underlying concept of an embassy is to be reflected throughout the premises and all its buildings The design and choice of materials thus follows the visual theme of classic border markings, supplemented by a system of ceiling signs in the buildings, which follow a cartographic style.
GREY G2 Group
Christian Vöttiner (Creative Director) Astrid Schröder (Art Director) Marc Schäde (Creation)