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Porcelain is not just porcelain that's what Hering Berlin stands for. Its purist form together with the highly individual combinable collection sets a new international standard. Hering needed a brand strategy and a communication concept. The complex shapes and decorations of Hering porcelain come to life in the image brochure; blind embossing, die cuts, metallic paints and spot varnishes make the porcelain look as lifelike as objects can possibly get in print. There's also the 700-page general catalog with the highest standard of clarity and design. No wonder then that the company's appearance has caused such a stir in the industry.
Ralf Weissmantel, Eva Schekorr, Christian Hanke