smart lane / Exhibition concept

BRAUNWAGNER, strategic partner of Daimler AG, developed the exhibition concept „smart lane“, which consists of an architectural lane – the smart lane. It is a metaphor for urbanity, the home of the “smart fortwo”. As a lead agency for architecture and communication we have created a concept that combines urban complexity and innovative technologies with joy of life and creativity. The brand and product values like functionality, innovation, emotion, aesthetics and independence are translated into a lasting exhibition experience. The modular scalable system will be used at international A-Shows until 2010.