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BRAUNWAGNER, strategic partner of Daimler AG, developed the exhibition concept smart lane, which consists of an architectural lane the smart lane. It is a metaphor for urbanity, the home of the smart fortwo. As a lead agency for architecture and communication we have created a concept that combines urban complexity and innovative technologies with joy of life and creativity. The brand and product values like functionality, innovation, emotion, aesthetics and independence are translated into a lasting exhibition experience. The modular scalable system will be used at international A-Shows until 2010.