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JUNO is asked to relaunch the stock photo agency Picture Press (Gruner + Jahr). The company is suffering from image problems and declines in prices. A new brand identity shall emphasize the premium level of its products (STERN-, GEO-photography etc.) and a clear and positive image of the company. JUNO transforms Picture Press strategically and visually into a clearly recognizable sub company of G+J. Color and confident appearance show that unmistakably. The corporate logo, an X, stands for frames or placeholders. The corporate typeface for the word mark and type completes the brand identity.
Picture Press / Gruner + Jahr
Wolfgang Greter, Frank Wache, Björn Lux, Nicole Klein, Alexander Rufenach