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JUNO is asked to relaunch the stock photo agency Picture Press (Gruner + Jahr). The company is suffering from image problems and declines in prices. A new brand identity shall emphasize the premium level of its products (STERN-, GEO-photography etc.) and a clear and positive image of the company. JUNO transforms Picture Press strategically and visually into a clearly recognizable sub company of G+J. Color and confident appearance show that unmistakably. The corporate logo, an X, stands for frames or placeholders. The corporate typeface for the word mark and type completes the brand identity.