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adidas SLVR stands for reduced design and for timeless fabrics of high quality. According to the collection, the website is minimalistic and is set to impress with its black and white aesthetic and a simple navigational concept. A special feature is the jalousie navigation: it provides easy and fast access to all product imagery and style beauty shots. Through an extremely reduced product presentation, the site is able to mirror the attributes of the collection exactly, so that the focus lies on a product presentation which corresponds to the aesthetic of the brand.
adidas International Marketing BV
Amsterdam ZO, Netherlands
Neue Digitale / Razorfish GmbH
Frankfurt a. M., Germany
Elke Klinkhammer (Creative Direction) Jan Schlag (Art Direction) Peyman Pakzad (User Interface Design) Christoph Riebling (Interactive Sound Development)