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Appropriate training gear for womens individual efforts to look good: online, the claim Me, Myself. is translated into large emotional close-up scenes, which show women during their workout and afterwards. With the Mix & Match tool, users can view items, combine them in new ways and zoom in on products at three times the size for a close-up look at the materials and their textures. With the combination of an emotional and exciting sports and product presentation the microsite meets the needs of female users. They experience the products in a creative, emotional and natural manner and may interact with the items.
adidas International Marketing BV
Amsterdam ZO, Netherlands
Neue Digitale / Razorfish GmbH
Frankfurt a. M., Germany
Elke Klinkhammer (Creative Direction) André Bourguignon (Art Direction) Sebastian Hilbert (Screendesign) Andreas Diwisch, Heiko Schweickhardt (User Interface Development)