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Some 3,000 dealers attended the exhibition and show in Lisbons Atlantico Pavilion for the global launch of the Audi Q5 in October 2008. In the foyer the dealer encountered two corridors and the invitation: Both sides of the story. Choose one. Passing through an installation (outdoor / urban) they entered the respective event world and then encountered the Q5, the ideal companion for a life on the go, in the country or city. Following a white line on the floor visitors were then led through the sections of the exhibition. Having experienced a performance featuring the Q5 in a tunnel visitors were finally guided into the show theatre.
Schmidhuber Brand Experience GmbH
Konzept und Architektur