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The Panamera webspecial is an interactive online magazine, which is based on two worlds: the white world represents product and brand, the black world provides inspiration around the Panamera. Both worlds invite the user into the dimensions moment, location and time. The user can access the webspecial via a freely turnable and tiltable cube. The 4th dimension which is separated into challenge, design, technology, and sportiness functions as a filter to select individual articles. More than 100 articles will be available until the end of the campaign in mid 2009.
Bassier, Bergmann & Kindler
Digital Sales and Brand Specialists Ludwigsburg GmbH
Ludwigsburg, Germany
Martin Spies , Mario Stockhausen (Art Direction), Andreas Herde (Concept) , Michael Weh, Pascal Knoske (Flash), Simone Ganss (Text) , Dennis Borgemehn (Project Management), Stefan Vierheller (Programmierung), Florian Bartl (Motion Design)