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zu tisch / à la carte / Customer magazine

zu tisch / à la carte

Discipline: Communication

zu tisch / à la carte

Discipline: Communication

Triggering emotions for home appliances requires a production that dramatises the benefits arising from technology. The Miele “zu tisch” customer magazine and the international “à la carte” edition meet this requirement by filling the concepts of pleasure, nutrition and lifestyle with life for a discerning readership. The focus of the magazines is on food prepared with loving care and eaten with pleasure. Here Miele products are a very masterfully functional and elegant means to the end. The front section offers a wide spectrum of content – with topics dealing with cooking, travel and culture. As an insert in the magazine “The World of Miele” provides news from the company. Through this clear separation of content and appearance the magazine achieves a clearly defined structure. “zu tisch / à la carte” are customer magazines full of entertainment value and high service standards that due to the exclusive content provide an appropriate framework for convincingly communicating the out standing image of Miele. The international edition is currently published in Russia, the Czech Republic, Spain, Mexico and Chile.

Client / Manufacturer


Miele & Cie. KG
Gütersloh, Germany

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Gruner + Jahr

G+J Corporate Media GmbH
Hamburg, Germany

Regine SmithThyme, Sandra Gent, Christiane Kapaun, Anke Siebeneicher

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