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The aim was, to make a high-class, attention-grabbing magazine, which corresponds to the ambitious self-image of Sal. Oppenheim. The design should communicate the consciously lived values tradition, innovation, exclusiveness and independence in an unintrusive way. The topics economy, society and culture represent the attitudes of the private bank Sal. Oppenheim since the companys founding in 1789. They are open-minded for new industrial and economic developments, sensitive for sociopolitical issues and show personal commitment in many fields of art and culture.