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LägereBräu AG, a small beer brewing company located in Wettingen (Switzerland), has been producing special beers for a regional market since 2008. LägereBräu is an outstanding beer for memorable moments spent with others. The visual identity expresses the shared enthusiasm for beer as a traditional product within the lives of a young target audience. An important aspect of the design concept is the conscious handling of materials in relation to the product: it expresses the brands natural quality and its confident modesty. Inexpensive and readily available materials are modestly refined or used in surprising ways.
Thomas Lehner, Jacob Kadrmas, Oliver Wehn