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A new brand image design to be used at international motor shows was developed for Volkswagen AG for the world premiere of the new Golf at the Paris Motor Show.
The task was to develop a new design series that interprets the essential characteristics of the car in a highly modern and dynamic way. A concept was devised based on the specifications and high demands for design and materials used which showcases the unique quality standards and brand image of Volkswagen using clear contours and minimalist form.
Zeina Mawlawi, Knuth Kripke