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Renewable and intelligent: with its new brand look, ENTEGA takes a stand for sustainable energy solutions. Multi-sensory communication turns the brand into an experience and conveys a clear message through an assertive design and playful light-heartedness: ENTEGA. Energy of the next generation. An in-house campaign paved the way for the brand relaunch: starter kits, brand books and training anchored the brand inside the company and turned its employees into brand ambassadors. The Germany-wide campaign includes a website, posters, print and online advertising and a radio spot.
HEAG Südhessische Energie AG (HSE)
Uli Mayer-Johanssen (Chief Design Officer) Martin Steinacker (Creative Director) Robert Schäfer, Martina Haag (Design Director)