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iF SOCIAL IMPACT PRIZE

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Renovation / Poster

Renovation
Renovation

Discipline: Communication

Discipline: Communication

Real men don't groom their bodies. They refurbish them. This idea is the basis of a campaign for the “LIERAC Homme” skincare range. It shows how men can stay good-looking – professionally.

Client / Manufacturer

Ales Group Cosmetic

Ales Groupe Cosmetic
Deutschland GmbH
Frankfurt am Main, Germany

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Design

Kolle Rebbe

Kolle Rebbe
Hamburg, Germany

Ulrich Zünkeler (Creative Direction), Jörg Dittmann (Art Direction), Florian Ludwig (Text)

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Corporate Identity & Design

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