Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Report A Problem
CANCEL

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Profile Types

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Secret Talents Award / Print

Secret Talents Award
Secret Talents Award

Discipline: Communication

Discipline: Communication

Thanks to YouTube you can become famous with a video. At least where everyone wants to be today: in the internet.

That is why we use “Google Insights for Search”, a tool which allows you to see how many times a certain term was searched for on Google, for our YouTube advertisements. Here we compare real YouTube users with famous people. “Google Insights for Search” spits out a curve graphic which presents the centre of the advertisements. For print, we removed all unnecessary features from the Google diagram. Reduced to what really counts: the curve.

Client / Manufacturer

Google Germany

Google Germany GmbH
Hamburg, Germany

GO TO PROFILE
Design

Kolle Rebbe

Kolle Rebbe / KOREFE
Hamburg, Germany

Katrin Oeding (Creative Directon), Reginald Wagner (Art Direction), Jan Simmerl (Grafik), Sebastian Oehme (Text)

GO TO PROFILE

Related content