Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
In 2009, Mercedes-Benz begins to open a new generation of showrooms in major European cities. The Mercedes-Benz galleries are designed as brand ambassadors in urban environments. On 400 to 1,200 m² of exhibition space, they offer a living, breathing venue for the meeting between brand and visitor. The focus is on the integrated brand experience in a personal atmosphere. An intelligent sculptural wall is the defining design element. With media displays, it can adapt to the space and occasion at any time. Alternating presentations and exhibitions transform the galleries into dynamic sites of urban living.
Frankfurt a. M., Germany
Kauffmann Theilig & Partner
Freie Architekten BDA
FOUR TO ONE: scale design