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In 2009, Mercedes-Benz begins to open a new generation of showrooms in major European cities. The Mercedes-Benz galleries are designed as brand ambassadors in urban environments. On 400 to 1,200 m² of exhibition space, they offer a living, breathing venue for the meeting between brand and visitor. The focus is on the integrated brand experience in a personal atmosphere. An intelligent sculptural wall is the defining design element. With media displays, it can adapt to the space and occasion at any time. Alternating presentations and exhibitions transform the galleries into dynamic sites of urban living.
Frankfurt am Main, Germany
Kauffmann Theilig & Partner
FOUR TO ONE: scale design