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As an allusion to Billy Wilders Cold War movie comedy of almost the same name, Eins, Zwei, Dry is not an American carbonated beverage coming to post-war Germany but a dry German Riesling theyre getting sweet on in the USA. With Eins, Zwei, Dry the development of the wine and its pack design went hand in hand to create a product that is perfectly tuned to the American market. The classic Leitz look was roughed up a bit with bold hand-drawn letters and the crudely presented number. The logotype runs seamlessly across the bottle cartons when they are arranged in a staggered formation.
Weingut Josef Leitz
Rüdesheim am Rhein, Germany
Fuenfwerken Design AG