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The result of the concept and design of the relaunch is a high degree of emotionality. The new structure is more in line with members needs: collect / cash in miles, program information, customers area. There is a comfortable function to filter bonus offers. Great importance is attached to the individual approach to different target groups. The real novelty is the virtual lounge which is absolutely unique in its complete personalization. It provides a variety of individualized offers and information. The central navigation element is a stylized membership card that is colored according to the customers status and contains account details.
Deutsche Lufthansa AG
Frankfurt a. M., Germany
Ray Sono AG
Ilona Kühn, Marc Althoff, Jens-Volker Schmidtke (Konzept) Andrea Sondermeier, Christian Hansert (Design) Ilona Kühn (Projektleitung)