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The banner illustrates, in an original and striking way, that environmental dangers are present everywhere, all the time especially where you least expect them. It addresses one danger in particular: the amount of oil released into the ocean every year, which is estimated to be 188,000 tons (source: GESAMP), a significant amount of which is due to the tourism industry. The campaign presents the Blue Angel logo in a consumer-related context and in an unexpected, attention-grabbing way. The banner raises consumer awareness of the ever-present dangers to the environment and encourages consumers to question the status quo.
Elephant Seven Hamburg GmbH
Kai Becker, Oliver Viets, Oliver Baus, Roman Pelz, Nils Liedmann, Thorsten Becker