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Audi opened up its heart and presented its technological origins in an emotional manner. The center of the stand was the red heart. Its red beat extended across the booth. Every medium, whether light or sound, followed the same beat. Inspired by the terminal architecture of the Audi showrooms a ribbon swirled around the booth. It defined the spatial and visual framework, opened up and led the way into the Audi brand world. Two roads lead the guest past the vehicles to the heart of the Audi world. The highly contrasting, clear formal and color language reflected the clarity and precision of the high-quality sporting vehicles.
Schmidhuber + Partner
Konzept und Architektur
Mutabor Design GmbH
Konzept und Kommunikation