Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Experience T / Exhibition stand at IFA 2008

Experience T
Experience T

Discipline: Interior Architecture

Discipline: Interior Architecture

A market leader presentation emphasizing virtues such as proximity and experience value – Deutsche Telekom’s IFA stand sets the stage for a three-dimensional, interactive experience of the T-brand. A freely formed, dramatizing architecture creates spaces for the topical focus points home and mobile, as well as their combination. It levels the brand to customers’ height, true to the self-conception of a subservient enabler. A multi-touch installation 18 m in width acts as yet another presentational core: It guarantees access to multi-media contents and competitions for unlimited numbers of visitors at a time. A highly memorable “Experience T”.

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

Go to profile

q-bus Mediatektur

q~bus Mediatektur GmbH
Berlin, Germany

q-bus Mediatektur

Go to profile