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Created as an image book for admembers advertising, the book zeroninezero expended itself very fast, also with the artistic-philosophic artwork. Nevertheless the admembers decided to send an unchanged form out. The intention of zeroninezero is to demonstrate how far you can get in the fashion-artwork, without losing the sight of real purpose. The storyline, a funny secret-agent-story, is benefit of the pictures and gives them the necessary coverage. The fantastic pictures were taken by the well-known fashion-photographer Michael Reh. The feedback of this, in fashion work exceptional, mailings was very satisfying.
Hushang Omidizadeh, Anne Christine Petruck