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The annual report living CONFIDENCE focuses on the meaning of quality for a health organisation. The slogan delivers the message of implementing quality throughout the whole company, thus meeting patient needs in the best possible way. The image gallery materialises the main idea on two narrative levels. On the main level it uses an interview on various company quality aspects between the CEO and a nephrologist; on the subject level interspersed with the interview it offers more details through four stories on different quality aspects illustrated by four employees.