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Fresenius Medical Care - „VERTRAUEN leben" / Annual report 2008

Fresenius Medical Care - „VERTRAUEN leben
Fresenius Medical Care - „VERTRAUEN leben

Discipline: Communication

Discipline: Communication

The annual report “living CONFIDENCE” focuses on the meaning of quality for a health organisation. The slogan delivers the message of implementing quality throughout the whole company, thus meeting patient needs in the best possible way. The image gallery materialises the main idea on two narrative levels. On the main level it uses an interview on various company quality aspects between the CEO and a nephrologist; on the subject level – interspersed with the interview – it offers more details through four stories on different quality aspects illustrated by four employees.

Client / Manufacturer

Fresenius Medical Care

Fresenius Medical Care AG & Co. KGaA
Bad Homburg, Germany

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häfelinger + wagner design
München, Germany

Frank Wagner, Sandra Gieseler

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