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The focus of the ThyssenKrupp annual report is employee qualification and promotion as the key to company success. The idea is to allow a glimpse into the company culture which cultivates commitment and creativity like a greenhouse. A detachable magazine shows selective insights into support programs as a representative spectrum across hierarchies, cultures and countries. Seven reports present remarkable life and career paths of employees as a journalistic and creative potpourri. Each one of these examples represents a company attitude relating to its employees.