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TyssenKrupp - „Einblicke. Unsere Mitarbeiter. Unsere Zukunft.“ / Annual report 2007 - 2008

TyssenKrupp - „Einblicke. Unsere Mitarbeiter. Unsere Zukunft.“
TyssenKrupp - „Einblicke. Unsere Mitarbeiter. Unsere Zukunft.“

Discipline: Communication

Discipline: Communication

The focus of the ThyssenKrupp annual report is employee qualification and promotion as the key to company success. The idea is to allow a glimpse into the company culture which cultivates commitment and creativity like a “greenhouse”. A detachable magazine shows selective “insights” into support programs as a representative spectrum across hierarchies, cultures and countries. Seven reports present remarkable life and career paths of employees as a journalistic and creative “potpourri”. Each one of these examples represents a company attitude relating to its employees.

Client / Manufacturer


ThyssenKrupp AG
Düsseldorf, Germany

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häfelinger + wagner design
München, Germany

Annette Häfelinger-Wagner, Nils Jaedicke, Sascha Obermüller

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