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The adidas Group and its brands enjoy strong recognition power, bringing together athletes from around the world. The slogan Our game plan allows the company to identify with an athletes goal: it develops a strategic game plan, enabling it to achieve the best possible performance. An image gallery and chapter dividers incorporate this lead idea by presenting goals and successes of top-class global sports persons, and linking these to the goals / successes of the adidas Group. As an expression of sporting dynamics and goal-orientated action, the arrow theme is used as a universal design feature.