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Mediatektur / Media facade


Discipline: Communication

The approach was to create a dynamic environment for a museum of mobility. The “Mediatektur”, a symbiosis of media and architecture, on one hand enlarges the space by extending it virtually through three-dimensional moving images. It also sets the exhibited “parked” cars into motion relative to the animated walls. In the reactive mode, the pattern of illumination changes according to the presence of visitors and thus actively involves them in the scenario.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Berlin, Germany

Prof. Joachim Sauter, Dennis Paul, Susanne Traeger, Jens-Ove Panknin, Christine Paech, Gerd Grüneis, Tobias Gremmler, David Siegel, Valentin Schunack, Gert Monath

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Stuttgart, Germany

Prof. Uwe R. Brückner, Eberhard Schlag, Michel Casertano, Dominik Hegemann

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