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The pure1.0 is a concept sneaker, developed on behalf of Elastogran (BASF Group), and it is, for the first time, completely built up in one material: Polyurethane. The pure1.0 consists of more then twelve pieces, all different in their function, haptics and characteristics. The design is following a clear, technical language and with the "Targa" concept it is introducing a unique, new type of shoe with intelligent details as the lace system and glue-free assembling of upper and outsole. The pure1.0 is 100% recyclable, as it is compounded from one material class and it offers an ecologically forward-looking solution to the shoe industry.
Rudi Scherf, Christian Oetjen