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Cleanup is a soap formed in the shape of landmines. It will be sold to raise funds for landmine removal and promote awareness of the landmine crisis. Since people use soap everyday, this product will serve as a constant reminder of the tragedy of the landmine crisis. As someone uses the soap, they are helping to clean the earth of landmines. Because soap diminishes and finally disappears with use, it provides the perfect metaphor for the necessity to remove landmines. Further, the product enables people to participate in the campaign against landmines and make a significant difference with a simple, everyday occurrence.
Social Entrepreneurship Network
New Jersey, United States
New York, United States