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Superstraff is a non-profit campaign that promotes a fictive cosmetical, translucent tape. No matter if you are 25 or 65 years old, this new tape promises to get aged skin back in shape in just a second. The whole campaign can be seen as a persiflage to the cosmetics industry and the beauty delusion. Beyond the posters, the real subject getting older with pride is communicated to the customers if they look for the product at the Superstraff homepage or in a store.
Institute of Design IN.D
Celine Al-Mosawi, Markus Abts, Fotograf: Christian Jackmuth