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Superstraff / Poster Campaign


“Superstraff” is a non-profit campaign that promotes a fictive cosmetical, translucent tape. No matter if you are 25 or 65 years old, this new tape promises to get aged skin back in shape in just a second. The whole campaign can be seen as a persiflage to the cosmetics industry and the beauty delusion. Beyond the posters, the real subject “getting older with pride” is communicated to the customers if they look for the product at the “Superstraff” homepage or in a store.


Institute of Design IN.D

Institute of Design IN.D
Düsseldorf, Germany

Ulrike Jägerfeld


Al-Mosawi, Celine

Al-Mosawi, Celine
Erkrath, Germany

Celine Al-Mosawi, Markus Abts, Fotograf: Christian Jackmuth