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HOCHENTZÜNDLICH (highly flammable) is a preventive first aid box for students which provides for an information tool concerning Burnout-Syndrome.
The box, which folds out into a red cross, includes a manual with a thermochrome printed cover and three gimmicks:
_ Burnout-Beater vest with white-flocked logo
_ On/Off Badge
_ Laminated miniature first aid poster
The box is accompanied by a poster campaign which points out to the Burnout-Syndrome and the box. The posters show students with and without Burnout-Syndrome and provide a before and after effect.
Hochschule für Bildende Künste