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Obesity Help / Obesity Help

Obesity Help
Obesity Help

The poster campaign is intended to prevent obesity. This is due to the fact
that people think a diet is difficult and they therefore shy away from it.
They would have to practise moderation and need stamina to obtain lasting results.
By conveying the impression of being as light as paper, which was crumpled or cut up,
the posters want to illustrate that there is effective support and diets are not
necessarily difficult. They also communicate that weight reduction cannot be achieved
by setting back but in fact is an active process.

University

pratt institute

pratt institute
NEW YORK, United States

Alisa Zamir

Design

Jiyoung Moon

Jiyoung Moon
NEW YORK, United States

Jiyoung Moon