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For the opening ceremony of Fashion Week Berlin on July 19, 2008, a ten minute runway show for the adidas label Y-3 along the Reichstagsufer in downtown Berlin had to be staged.
By staging it in an urban environment and in association with the extreme sports of Le Parcours, the basic concepts of Y-3 will be communicated. The runway leads through an obstacle course with various barriers. The audience is seated on a floating stage on the water, moving along with the performers running along the waterside.Video clips of the show will be projected from the boat to the opposite façade to underscore the performers-movement with stunning visuals.
Prof. Reiner Wiesemes, Prof. Ralf Kunze