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Fingerprint Tree is a green label certification system reflecting a phenomenon,Greenwashing, which can lead to an unhealthy competition within companies and collapse of consumers trust caused by fake green statement of new products.The green label certification system allows consumers to be part of the process and bring back the trust through individual promise, fingerprints.Basing on the form of a tree,leaves on the tree represent fingerprints of people who involve in the journey of products, rom initial ideas and manufacturing process, retails,purchasing, to customer service combining with warranty document.Trust, the way to avoid cheat.
Royal College of Art
Industrial Design Engineering
London, United Kingdom
Miles Pennington, Tom Barker
Chiyu Chen
London, United Kingdom
Chiyu Chen, Chien-Chien Chu