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Fingerprint Tree / Sevice Design

Fingerprint Tree
Fingerprint Tree

Fingerprint Tree is a green label certification system reflecting a phenomenon,Greenwashing, which can lead to an unhealthy competition within companies and collapse of consumers’ trust caused by fake green statement of new products.The green label certification system allows consumers to be part of the process and bring back the trust through individual promise, fingerprints.Basing on the form of a tree,leaves on the tree represent fingerprints of people who involve in the journey of products, rom initial ideas and manufacturing process, retails,purchasing, to customer service combining with warranty document.Trust, the way to avoid cheat.

University

Royal College of Art

Royal College of Art
London, United Kingdom

Miles Pennington, Tom Barker

Design

Chiyu Chen

Chiyu Chen
London, United Kingdom

Chiyu Chen, Chien-Chien Chu