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The internationally known jazz club domicil in Dortmund wishes to enhance its public presence and to attract a new young audience. On the posters which promote the domicil and its events you see various types, who are re-living different nights in the jazz club.
The viewers attention grapped by these unusual arrangements and bizarre poses is rewarded as the posters provide a special offer tailored to the target group: Via chips, which are attached to the posters, the potential customer can download a song on his mobile phone and thus get inspired to visit a concert.
Prof. Sabine an Huef, Prof. Jörg Wind
Stefan Becker Christine Steiner