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The oil of argan, which is produced exclusively in Morocco, is the principal ingredient of the luxury care products of the fictive cosmetics enterprise SHAMSOUI. This work encloses the creation of the corporate design for SHAMSOUI, the branding and also of the ecological packaging as well as an advertising campaign for the product series, which imparts nature, luxury and exclusivity. The target group are women from 25 and the socalled Lohas Lifestyle of Health and Sustainability who attach a certain value to ecological products.
Photographie, digital retouching with photoshop, layout, 3 D productdesign with Illustrator
Prof. Doris Casse-Schlüter
Sakina Charkaoui, Prof. Doris Casse-Schlüter