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SHAMSOUI / fictive cosmetic enterprise

SHAMSOUI
SHAMSOUI

The oil of argan, which is produced exclusively in Morocco, is the principal ingredient of the luxury care products of the fictive cosmetics enterprise SHAMSOUI. This work encloses the creation of the corporate design for SHAMSOUI, the branding and also of the ecological packaging – as well as an advertising campaign for the product series, which imparts nature, luxury and exclusivity. The target group are women from 25 and the socalled Lohas – Lifestyle of Health and Sustainability – who attach a certain value to ecological products.

Photographie, digital retouching with photoshop, layout, 3 D productdesign with Illustrator

University

Fachhochschule Aachen

Fachhochschule Aachen
Aachen, Germany

Prof. Doris Casse-Schlüter

Design

Charkaoui, Sakina

Charkaoui, Sakina
Troisdorf, Germany

Sakina Charkaoui, Prof. Doris Casse-Schlüter