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8 fonts on the block / type development book

8 fonts on the block
8 fonts on the block

8 new fonts on the block. here, there, everywhere.
Designing new typefaces using the grids and modules of Seoul pavement.
Bricks and Blocks build up various patterns by repeating simple periodic arrays or going in gear with each other. These patterns in the pavement create giant grids in the city.
In the Seoul’s sidewalk, its unique culture and images dwells. The purpose of this project is to form the regional culture of Seoul and transmitting it by embodying cultural identity to the form of typefaces. By combining modules and grids of sidewalk blocks,Seoul’s cultural images can be transmitted and spread as font, a meaning of communication.


Ewha Woman's University

Ewha Woman's University
Visual Information Design
Seoul, South Korea

Insohngii Kim



Seoul, South Korea

Jiwon Park / Director Jaedeok Yun / font development Bahnseok Yoon /installation Somin Hyun /installation