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We all have such frustrated experience that it is really hard to insert a USB right the first time and always needs twice or more times. The advantage of the EASY is that one of its surfaces is arc, which is obviously different from other surfaces. Therefore, its easier for users to know the right way to insert the USB and avoid the frustrated feelings and whiny emotions which caused by several unsuccessful experiences. That is EASY makes life easier!
Xiaofan Sun, Weng Lvgang