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C02 / Brand identity and application


How can you brand an invisible substance, carbon dioxide, to make households aware of their C02 consumption? Create an identity that makes it visible. C02 which is the identity's mark is fun and relevant; the circle represents the world and the grey represents C02 emissions in the earth's atmosphere, forming the shape of a house.

The logo is applied to a visual checklist, stationery and an installation. The use of die cutting and transparent materials allows the viewer to see C02 in the world around them. The checklist can be used by a householder to check their C02 emissions visually.


The Arts Institute at Bournemouth

The Arts Institute at Bournemouth
Graphic Design
Bournemouth, United Kingdom

Jeanne Cummins, Roger Gould


Isbell, Rosanna

Isbell, Rosanna
Bristol, United Kingdom