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How can you brand an invisible substance, carbon dioxide, to make households aware of their C02 consumption? Create an identity that makes it visible. C02 which is the identity's mark is fun and relevant; the circle represents the world and the grey represents C02 emissions in the earth's atmosphere, forming the shape of a house.
The logo is applied to a visual checklist, stationery and an installation. The use of die cutting and transparent materials allows the viewer to see C02 in the world around them. The checklist can be used by a householder to check their C02 emissions visually.
The Arts Institute at Bournemouth
Bournemouth, United Kingdom
Jeanne Cummins, Roger Gould
Bristol, United Kingdom