Easy going / Sports backpack

We target the market segment that jog and cycle regularly. The “ easygoing” can to save them from bringing an extra oversized bag, or placing articles in their pocket, causing discomfort during their exercise. In order to achieve these objectives, the backpack is shaped into long pad with stretchable Neoprene material to create a perfect fit on the body.
The pocket is designed with two pieces of memory foam to hold the articles.
The backpack covers the vulnerable heart and serves as a protection mechanism.
The backpack is designed with the intention to provide the users with a bag that is comfortable to use during exercise.