Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Parasitism, a type of relationship between organisms. Parasits benefits from a close association with its host. The host is the stool BENJAMIN, its an Ikea product. The parasits are first the 4 different types of backrests. Secondly parasits are the links between the BENJAMINS to become a book/magazine shelf. The value of BENJAMIN increases, for example a simple stool become a dining chair or get a second use to collect, show, store books, magazines, accessoires, whatever. A massproduct become a more personal, more individual product. The aim is its name: filling gaps! The target group adapts to the host: Ikea customers, Ikea enthusiasts.
Professor Wolfgang Schabbach