Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Conductive body / Experience Space

Conductive body
Conductive body

The concept of "conductor"in the filed of experience shops of digital products derives from techonology of sight illumination and concept of AMBISENCE which belongs to PHYLIPS.The initial state of the whole space for experience is like a power-off digital product. However, the appearence of consumers is like a conductor, which combines the whole shopping enviroment and experience process together and makes it vital and vivid.
"Conductor"adopts light design which is based on the concept of AMBISENCE to create a series of emotional network. As a result, it leads the whole process of consumption and experience of consumers.

University

East china normal university

East china normal university
Shanghai, China

Ma li

Design

East china normal university

East china normal university
Shanghai, China

Dongjie East china normal university Shanghai China