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The main concept of "Sleepy Joe" is not only
a simple book cover but also an inflatable pillow.
When you want to take a nap while reading,
just blow it up and use it as a pillow.
HONG IK
INDUSTRIAL DESIGN
SEOUL, South Korea
SUNG-GUL HWANG
MA, SHIN-YOUNG
SEOUL, South Korea
SHIN-YOUNG MA