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Tojong / Concept Design


The name of the project "Tojong", which is the Korean word for "native species", refers to contents based on traditional Korean culture. During the course of this project we focused mainly on an abundance of traditional Korean fables and local legends. Sifting through countless characters, backgrounds and their stories, we selected those that caught our interest and started conceptual work from sketches to digital matte paintings, re-designing various aspects to accommodate a more contemporary setting
while staying true to the original source. All conceptual work was done in traditional Korean painting styles.


Graduate School of Techno Design

Graduate School of Techno Design
Seoul, South Korea

Woo Jin, Oh


Digital Contents Design Lab

Digital Contents Design Lab
Seoul, South Korea

Byung kook, Ahn Yeon woo, Jung So yoon, Kim So young, Kim Ju Hee, Oh Min sun, Lee