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Match the Length / Backpack strap

Match the Length
Match the Length

Backpack is a classical product designed to easily carry things by distributing the weight into both shoulders. However, uneven lengths of the straps often affect the user’s posture and body shape. In the concept, Match the Length, the alphabets of the sentence are printed on the side line of the straps. These 14 characters are equally spaced and act as a guide to evenly match the length of each strap. Furthermore, the straps can be used as a practical fashion design material by applying various designs, like color stripes and shape patterns, instead of the equally spaced alphabets.

University

KAIST, Chung-ang University, Yonsei University

KAIST, Chung-ang University, Yonsei University
Seoul, South Korea

Sungjoon Kim, Sook-kyung Lee, Minjoon Jung

Design

KAIST, Chung-ang University, Yonsei University

KAIST, Chung-ang University, Yonsei University
Seoul, South Korea

Sungjoon Kim, Sook-kyung Lee, Minjoon Jung