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We buy a neatly packed small pot with a seed sowed in it. The seed can be waken by removing the lid on the top of the pot. When the daylight breaks through, the story begins. That causes curiosity and interest which wont leave us calm until the plant grows (we will curiously observe its growth every day guessing which sort of plant it is). Instructions, written on the inner site of the lid will help us grow the plant correctly (temperature, humidity, light etc
), but wont reveal the sort of the plant.
It offers a spontaneous moment of purchase to the costumer (it breaks daily habits and an excessively planned life).
Academy For Fine Arts and Design
Ljubljana, Saudi Arabia
zidani most, Saudi Arabia