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Topic: Concept and design of a corporate design and an album artwork for the new German Elektropop band 'Die Reiter'. Concept: Image building through diversity. The visual identity of the band is created through artistic interpretations of the song lyrics. Neo-postmodern influences form the visual appearance: pluralistic, experimental and multi-coded. Products: 1. Book (260 pages) 2. Album Artwork (Book, 10 leporellos/posters) 3. Exhibition