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New shop usage laboratory
Temporary usage concepts were devised and tested in a shop under experimental conditions as part of a strategy to counter the number of vacant shops in Bremerhaven. The shop was in turn transformed into a gallery, a media café and finally an outlet offering its own design products. Social, cultural and commercial uses were interactively linked in different ways, generating ideas for business concepts and urban development. The aim of this cost-conscious design was to attract a lot of attention and to provide flexibility.
Prof. Ulrich Exner
Silke Heimberg, Sybille Neumeyer, Thomas Rodemeier, Eva Rudolf, Karsten Willmann